Creating shock like Kenny Powers K-Swiss Commercial and now Summers Eve commercials appears to be the marketing norm, but is this selling out? Is this just a new form of infomercials? Can topics and campaigns like these sustain the brand or just feed a quick spike in traffic?
With so many funny and shocking one-liners sprinkled in to both K-Swiss and Summers Eve videos their brands are guaranteed a spot in pop culture and bar room conversation for months to come. Is pop culture slang really these brands goal? One-liners like “Hail to the V” or “I killed you Dog” will those have any meaning to the brand in 12 months or even 3 months? I believe adding to pop culture slag can be powerful, ask the don’t worry be happy guys in the 90′s, but does someone who likes cat’s want to say they agree with killing lions? Does a women want her husband to think her V is her most powerful atribute? Are men ready to admit they only fight for….
What happened to socially responsible entrepreneurs like Tom who created Tom’s Shoes? When you wear a pair of Tom’s shoes its telling the people around you, “I’m a charitable person who cares about fashion and helping people”, what are you saying when wear K-Swiss or use Summers Eve?
Check out both video’s here and let me know your thoughts.
